iZettle, Europe's rival to Square, hits the UK

Reblogged from GigaOM:

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Swedish payments startup iZettle is making its most significant since coming out of beta last year, with a pilot program to enter the potentially huge British market.

Until now the company, billed as Europe's equivalent to Square, has so far only made its product -- a free plug-in dongle and app that let small merchants accept card payments through their iPhone or iPad (s AAPL) -- available in Sweden, Norway, Denmark and Finland.

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