Enter the maze: Ikea, Costco, other retailers know how to get you to buy more

Reblogged from National Post | News:

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Robb Engen weaves back and forth through the maze, following his wife in what he calls “zombie mode.” He submits to her and the labyrinthine Calgary retail outlet, wandering along as she adds this and that to their shopping cart. By the time they finally reach the exit, the Alberta couple has almost always bought more than they had planned.

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