Originally posted on TechCrunch:

Why read about someone else when you could write about yourself? Soon the “Tap to post” to Facebook and Twitter buttons announced at WWDC today will appear in iOS and OS X Mountain Lion’s Notifications centers so you’ll always be just a swipe away from sharing. But that means you won’t have to visit Facebook or Twitter where you collide with what others create, diminishing the ambient intimacy they offer and turning them into ego-driven broadcast channels.

By divorcing the composer from the content, sharing starts to feel like shouting into a black hole. So thanks a lot, Apple. You’re so bad at social you might actually be making us more anti-social.

We’ve entered an unprecedented new age where a handful of companies possess vast control over the way we communicate. Seemingly small interfaces changes pushed to billions of people can produce drastic and unforseen changes in how we connect. Some argue

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