Insider: Variety acquisition cost will far exceed a $40M price tag

Reblogged from paidContent:

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As the field of buyers for Variety narrows, we're getting a clearer picture as to what it will take to make a deal -- and to remake Hollywood's signature trade publication.

Forget any notion of a $1 fire sale.

Several individuals who have checked out Variety's sales book recently told us that, despite a rather dramatic reduction in…

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