Putting the ‘social’ back into social marketing

Add your thoughts here… (optional)

Financial Post | Business

For leading-edge marketers, social media have moved beyond the novelty stage to a point where they can now produce real business value.  There are now a variety of winning strategies many organizations can emulate. However, most firms continue to pursue social media 1.0 tactics — Facebook pages, Twitter accounts, LinkedIn profiles — to attract new customers and engage existing ones. Collecting many “friends” and “followers” is good but it generally does not lead to higher revenue and profit.

A new study recently published in the Harvard Business Review looked at the social media strategies and results of more than 60 companies across multiple industries. The researcher, Mikołaj Jan Piskorski, discovered social media strategies that perform well and other strategies that failed to drive the business.

View original post 374 more words

Categories: Uncategorized | Leave a comment

Post navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: