Ikea stores are designed to be mazelike. By the time customers wind through 54 “inspirational room settings,” three full home settings, the so-called market hall, and a restaurant that seats 600, they will have shopped for 1.5 kilometres. Most will have spent an entire Saturday afternoon zig-zagging back and forth and up and down, all for the privilege of passing a gazillion items they had no intention of buying but suddenly realize they must have. Follow along with a trip through this retail maze below, or read Kathryn Blaze Carlson’s feature on retail psychology.
Graphic: Can you find your way out of the Ikea maze?