TED Blog

Pankaj Ghemawat

Pankaj Ghemawat is the author of Global 3.0: Global Prosperity and How to Achieve It, and he takes the stage to ask an important question: Just how global are we really?

It’s not a new question, of course. It’s one that David Livingstone first floated back in the 1850s, and one that’s been popularized by writers such as Thomas Friedman. But Ghemawat, who notoriously wrote the article The World Is Not Flat, wants us to take a look at some data. He asks the audience: What percentage of all voice calling minutes do you think were international? The answer is 2% (as much as 7% with internet telephony). The audience coos, clearly not expecting the number to be that small.

How about the number of first-generation immigrants? 3%. More “huh”s. Or how much direct investment was foreign? Not quite 10%. The audience gets the gist now, and here’s one…

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