Mobile tweets are breaking Olympics’ TV data – how did carriers prepare?


The International Olympic Committee (IOC) and Twitter have worked closely in recent weeks to promote the microblog service as a means to engage with athletes, competitions and London 2012. But mobile social media users are proving so voluminous  at some Olympic venues that they are now interfering with mobile networks on which the games themselves depend, the IOC says.

During Olympic cycling road races this weekend, television broadcasters say they were let down by a lack of official timing data supplied by the Olympic Broadcasting Service (OBS). One BBC commentator relied on his own stopwatch.

IOC communications director said (via “From my understanding, one network was oversubscribed, and OBS are trying to spread the load to other providers.”

Adams did not name the underperforming network. And his plea to tweeters, in the circumstances, goes against the social media project the IOC had tried to create: “We…

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