Financial Post | Business

Research In Motion Ltd. finally unveiled BlackBerry 10 and its first two next-generation smartphones Wednesday as the embattled phone maker looks to turn around its fortunes.

While the operating system and devices have been much anticipated, one of the biggest surprises the Waterloo, Ont.-based company offered at the announcement was the death of its name. “From this point forward, RIM becomes Blackberry,” CEO Thorsten Heins said early in the event.

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The company will now trade under BBRY on the Nasdaq and BB on the Toronto Stock Exchange.

Although RIM shares had gained as much as 4% ahead of the launch in Wednesday morning trading, the stock later fell 7% from Tuesday’s closing price shortly after noon ET, to about $14.50 on the TSX following the presentation.

Among the features touted at Wednesday’s event:

— As you type, the operating system predicts what word you want and you can…

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