NEW YORK — Research In Motion Ltd. is no more.
In front of a packed auditorium in New York City on Wednesday to introduce the next generation of its BlackBerry smartphones, RIM chief executive Thorsten Heins announced that the Waterloo, Ont.-based company is rebranding itself as simply “BlackBerry.”
The company announced it will begin trading on the Nasdaq Stock Market in New York under the ticker symbol “BBRY” and on the Toronto Stock Exchange under the ticker “BB.”
[np_storybar title=”10 Things We Learned About BlackBerry 10″ link=”http://business.financialpost.com/2013/01/30/blackberry-10-announcement-live-blog/”]
1. Research In Motion Ltd. will now be known as “BlackBerry” as the company rebrands.
2. BlackBerry will trade on the Nasdaq under BBRY ticker, as BB in Toronto.
3. Two devices announced, the Z10 (touchscreen) and Q10 (physical keyboard).
4. Z10 launches in Canada on Feb. 5, for $149.99 on 3 year contract.
5. Q10 expected to launch “in April”
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