Financial Post | Business

[np_storybar title=”BlackBerry reinvention should stretch all the way to the boardroom” link=”http://business.financialpost.com/2013/01/30/blackberry-10-smartphone-launch/”]Theresa Tedesco: Research In Motion Ltd. began its march to redemption Wednesday by unveiling two BlackBerry 10 smartphones — but why stop there? Read more
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Research In Motion Ltd’s glitzy unveiling of the long-delayed line of BlackBerry smartphones on Wednesday and a new corporate name failed to impress Wall Street analysts, with at least three downgrading the company’s stock.

RIM, which renamed itself BlackBerry, showcased two devices, Z10 and Q10, running on its new BB10 operating system as the smartphone pioneer looks for a fresh start.

“Despite recent enthusiasm for RIM’s new BB10 devices, we see limited scope for traction in the hypercompetitive smartphone market,” Credit Suisse analysts wrote in a note.

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RIM faces an uphill struggle in terms of gaining smartphone market share, the Credit Suisse analysts said, downgrading the stock to “underperform” from “neutral”.

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