Financial Post | Business

In a recent article in the Harvard Business Review, two business authors are pulling on Jim Collins’ cape with their new study entitled “Three Rules for Making a Company Truly Great.”

Michael E. Raynor and Mumtaz Ahmed complain about the lack of reliable business advice to be gleaned from most studies of successful companies, because they say previous authors underestimated the role of chance. Raynor and Ahmed accuse such popular studies as Collins’ Good to Great and the 1980s best-seller In Search of Excellence of using too short a timeline to prove that the high-performing companies they identified were truly exceptional.

Now they have completed their own study to suss out the secrets of long-term performers. And yet their hard work has produced what’s probably the shortest and simplest list of “rules” you’ve ever seen for running an outstanding company. The authors say that “the many and diverse choices that…

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