My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has made it abundantly clear that expecting our online supporters and donors to read even only 140-characters can sometimes be too much to ask. The barrage of messages we all experience on a hourly basis now is without a doubt changing how the online commons processes online messaging – and that means if your nonprofit wants to stand out and get your messages through all the clutter, nonprofit communications and fundraising staff are going to have to evolve quickly in their skill sets and become more adept at visual storytelling.
To get…
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